We don't take on more than we can do well. Every account is led by a senior strategist who treats your P&L like their own — because under one of our pricing options, it effectively is.
Most accounts arrive carrying assumptions that haven't been re-tested in months. We rebuild the picture from raw data — attribution, contribution margin, channel-level CAC — before touching a single campaign.
The split between "creative agency" and "media agency" is where most performance dies. We pair scripting, edit and media buying in the same room so insights ship in days, not quarters.
Platform-reported ROAS is a marketing metric. Contribution margin per order is a business metric. We optimise for the second and report on both — including in the months when they disagree.
Channel selection is downstream of brand stage and unit economics. Not every brand should be on TikTok, and not every brand should ignore it. We'll tell you which one you are.
Facebook & Instagram. Advantage+, Reels, retention layers, exclusion architecture.
Performance Max, Search, Shopping, YouTube. Feed engineering and asset groups.
Spark Ads, Smart+, creator collabs, UGC pipelines that don't burn out by week two.
Pinterest, Snap, Reddit, Klaviyo flows. Where the competition still has room to look stupid.
The right ad budget is the one your finance team would still approve in a bad month.
— A principle we work by
We offer two engagement models — a performance partnership and a flat retainer. Pick whichever aligns our incentives with yours. We're happy to recommend the right one once we've seen your numbers.
Skin in the game. Aligned with your bottom line.
A flat fee, when it works out cheaper than the share.
All engagements begin with a free, no-obligation account audit.
Most agencies bury you in onboarding decks. We don't. The first month is built around shipping, not slides — but every step is documented so nothing depends on a single person remembering it.
We read your accounts, your Shopify, your past creative. We come back with a 6-page diagnostic — what's working, what's leaking, what we'd do differently in the first 60 days. Free, no obligation, yours to keep.
Two weeks. We rebuild the account architecture, set up tracking and attribution properly, brief the creative team, and ship the first batch of testable assets. You'll know within fortnight whether the partnership has legs.
Weekly creative iteration, daily budget management, monthly board-ready reporting. We don't wait for quarterly reviews to fix what's broken — but we don't pretend we're "always on" for emergencies that aren't real, either.
Once a quarter we sit with the founders and ask the hard question: is this still the best use of your marketing spend? If the answer's no, we'll tell you so and help with the transition.
If yours isn't here, send it through the form below. We answer every inbound message ourselves — no funnel, no SDR, no "book a call with our team".
15% of net profit attributable to paid media — calculated as gross revenue from tracked channels, minus COGS, minus ad spend, minus shipping and processing. We use the same definition your accountant would. The contract spells it out in plain English.
Brands doing roughly $50K to $5M monthly revenue with healthy gross margins. Below that, ad spend rarely justifies a senior team. Above that, you probably already have an in-house function and need something more bespoke — happy to talk regardless.
Both, under one roof. The split between agencies who "do creative" and agencies who "buy media" is the single biggest reason performance stalls. We script, edit, and ship UGC and motion in-house, briefed by the same people running the campaigns.
On Partnership terms, you pay nothing if there's no net profit attributable to our work — by design. On the Retainer, we offer a 90-day performance check-in: if we can't show meaningful progress against the audit benchmarks, we release you from the minimum and refund the most recent month.
Yes, for direct competitors in the same geography. We define "competitor" tightly and document it in the contract. We won't pretend two skincare brands aren't competing because one sells "serums" and the other sells "treatments".
Tideform is the brand of Wish Us LCUK LLP, a UK Limited Liability Partnership registered in England & Wales. The team works remotely across the UK and Europe. Contracts are governed by English law unless we agree otherwise.
Send a few details and we'll come back within one working day with either a free audit slot, a few sharper questions, or — occasionally — an honest reason we're not the right fit.
One of the partners will reply within one working day. If it's urgent, drop us a line at partners@tideform.agency.